Web Design Wolverhampton Myths about SEO

on Aug 07 in Uncategorized

There'ssomethingin medical circlescalleda 'selflimitingaffliction’. Essentially, thisis somethinglikeacne,or a coldor a bruise thatif left alonethe body willhealitself and no medicationis required.Some areasof alternativemedicine do verywell at curing these ailmentsbecauseno cure is required.But that'sa different rant.

However the same thingcan be appliedto SEO. If you do nothingat all,yourwebsitewillprobably rankeventually;for somedecentkeywords,evenif you get all youron-page SEO completely wrong.Googleis only a littlebit stupid and willeventually;findthatyoursite is relevant- if it is of course. It willtakea long time(I mean, a *very* long time) but it willget therebecauseGoogletries to discover what yoursite is about without any sneaky techniques. Sothisis where my gripewith many companies startsto takehold. They push theirservicesas if SEO is somemassivelytechnical and complex task thatrequired a PHD to complete.I mean, comeon, it'sjustcommonsense!

SEO is the processof making yoursite becomemorerelevantto people who are searching for yourstuff.That’s prettymuch it. There are obviouslysomeways you can do thisto get therequickeror beat the competition better, but really, it'sall about doing easy things;morethanyourcompetitors. It’s a race. Beat them,you’ll win.

So here are a few things;thatyou shouldbe wary of whenchoosing a company to do yourSEO for you. SEOrequirescomplex back-end programmingto promote yoursite correctly

No, no it doesn’t. SEO is dead easy, you justneed to knowa) where to link, b) how to linkand c)howmany times;to linkand the answer to all of thatis: a) To yourrelevantpages, b) usingkeywordsin youranchor text and c) morethanthe otherguy.

You can foolGoogleby hiding sometext

NO! If you foolGooglein thisway and theyfindout, theywillban you and you deserve it. Goodbye website, it was niceto knowyou on the index. Wecan get you intothe top ten for all these keywords

Possibly my most hated practiceand one thatdeservessomediscussion.You see, it'sveryeasy to rankin the top ten for somekeywords.If you choose keywordsthatnobody’s usingthenit'sa breeze, but that'sutterly pointless. Some companies promote themselves with guarantees;thatsay “we promiseto get you intothe top ten".Nobodycan offer a guaranteebut the reason theyget roundthisis becausetheyget to top ten for a keyword thatnobodyis using!

The key to goodSEO is to use keywordsthatwilleventually;turnintomoney, but it might takea year.Sorry, yes, it might takea yearand thenyou’ll start rakingit in, but if you thinkyou can takesomequick short-cuts, feel free. Googlemight not likeit and if Googledon’t likeit, well, it'sgoo&#100b;ye;.

So, buyerbeware – if you wantto checkout the credentials of yourSEO company,make surethey’re not telling you all the nonsenseabove and theytell you the truth – SEO is easy, but it'slong-termand thereare no short cuts.

Andy Calloway is the online marketing director at Calloway Green Ltd, a website design and optimisation company based in Wolverhampton in the UK. Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Birmingham Web Design for West Midlands based organisations that are looking to sell their products to a wide audience.

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