on Jan 15 in Uncategorized
You have to understand that if you are a professional speaker, you are not just in the speaking business. You are in the business of marketing your speaking services.
Your public speaking skills can only take you so far but it is not until you learn to become an excellent marketer that you will reap the awesome financial rewards of public speaking. The key to acquiring engagements is through networking and employing appropriate marketing strategies.
So if you want to get bookings as a motivational speaker fast, you have to get out there and promote effectively and continuously. Here are some tricks that can get you speaking jobs faster than you can say motivational speaking success.
Know the right people to impress
It is very important to know who the buyers are. These are the individuals in charge of finding and hiring motivational speakers like you. They will be the ones who will evaluate if you are the right person for the job.
It is imperative to impress these folks. To do that, you must research the company or organization they represent and know what qualities they are looking for in a speaker. If they have already hired someone in the past, learn why the company appointed those speakers and also, why they let go of them. The further you realize their preferences, the better you can plan to impress the buyers.
Network within your niche and adapt to the trends of the market
Market awareness is the key to market success. Thus, spending time within the niche and gathering more insight on their desires and struggles benefit your marketing methodologies. You should find out the market’s prevalent needs and the dilemmas they usually cope with.
You can create topics and speeches based on this understanding. Present them to the public, sending a message that you can provide a specific solution to the problems they have. You will become the best option based on your packaged services.
Specialize your marketing materials and informative resources
When making materials to market your services, you should make them exclusively for your market. Avoid statements that imply that you are venturing in other fields. Buyers of your services may think that you do general talks. You will look like a generalist and not specialist in their area.
Information materials such as books can help with your marketing provided that they address the needs of your chosen audience. In this industry, it is very important to be perceived as an expert. Be sure to develop and maintain that public image.
There you go. Doing these things can help make your speaking career more marketable. Just be sure that you can deliver with integrity. If you perform and exceed expectations, you can get follow-up bookings and your career will surge to greater heights.
Article Source:http://www.articlesbase.com/public-speaking-articles/motivational-speaking-jobs-how-to-get-paid-fast-1725820.html
on Jan 14 in Uncategorized
Seminar speakers are often invited to speak because of their expertise in a particular field. They are often called in to inform, train, or motivate. It is very important for the speakers to be knowledgeable in their chosen field.
More often than not, even people without speaking background are compelled to speak just because they are the only known experts in the field. It is not uncommon to see speakers in seminars that are professionals in other areas.
Electricians, plumbers, computer technicians, meteorologists, and others can bee seen speaking in seminars. Some of them are practically, poor public speakers; they only get paid to speak in seminars because they are known experts.
Follow these 3 easy steps to have a profitable seminar speaking endeavor.
1. Treat it as a business and remember, any business is all about making money.
If you want to reap financial rewards from your speaking, you should treat it as a business venture. You have to learn how to market your expertise and speaking skills. Sometimes, the passion to inform, train, and motivate can only get you so far, the potential to earn money is an added incentive.
Marketing and self-promotion is very important in the speaking business. The public should know your skills and in order for that to happen you must get the word out through advertisement and marketing materials. Information products are great ways to spread around to get a bit of publicity.
2. Showcase your expertise and always be professional
The only way to get booked in seminars is to have a reputation of proficiency in your chosen field of interest. Experts are the ones getting the gigs so you must always be professional and showcase your expertise as much as possible to make let the public know that you are the best at what you do.
If you have a unique message try writing a book. Writing books on topics you are most knowledgeable about can help you showcase your expertise while reaching people who otherwise may never be able to hear you speak. If you are passionate about your work than you can create a great product. Hopefully, the public will appreciate your message and in turn consider you an authority on whatever subject you choose.
3. Believe in your Material
Whether you are representing a specific product or giving tips and life strategies, it is crucial that you believe in your message. If you don’t believe in your message you wont be able to show the conviction needed to convince the audience.
You should be the living symbol of what you represent. You cannot fool the audience for very long. If you do not believe in your material, the audience will notice, but if you stand by your words and have faith in your material, you will generate enthusiasm and you will be able to communicate your message to a broader audience.
Article Source:http://www.articlesbase.com/public-speaking-articles/how-to-become-a-seminar-speaker-in-3-easy-steps-1717862.html
on Jan 14 in Uncategorized
Depending on the objective of the event, you may be a suitable speaker for the job. If the topics to be tackled are more on the technical side of things, the appropriate person to do the talk would be the one who has the most experience in the field. The speaker can mentor audiences to reach company goals but let me reiterate that it can sometimes be more informational and technical rather than motivational.
People who do corporate talks are usually found within the company itself or they are someone with vast technical knowledge. On the other hand, those are not the only kind of speakers demanded by business. In fact, most speaking events are likely to be more about motivating the employees for the coming year. Speakers who can give great keynote speeches are the most sought after in such events.
Keynote corporate speakers are often humorous and entertaining. They may or may not be familiar with the corporate setting; although the former is much preferred. Speakers should add spirit to every speaking engagement by getting in touch with the soul of the business.
Delivery should be energetic and cleverly amusing. It can go a bit somber but not before loosening up and revitalizing the audience. Motivational speeches should have compelling stories that teach powerful principles.
Marketing to get booked at corporate events is a totally different story. The corporate speaking arena is a lucrative one. Businesses and organizations will pay very highly. Very high fees are not surprising in this niche.
However, buyers are extremely selective and will always want to book the best option. The key here is to make yourself the most attractive option. To do this, you must be sensitive to the market and as usual you should custom-tailor your speeches to the desires of the target audience.
Don’t hesitate to choose a theme. Sometimes, it can be difficult to let go of other topics you would like to share but in a marketing point of view, it is detrimental. Specializing in a specific topic, for example about leadership and management, you get to narrow down your niche and focus thus making more of a specialist. If organizations need to address problems in leadership and management, you’ll become the best option for them.
Having specific topics will also make your job easier because you’re concentrating in a definite branch. Typically, you get to speak using the same speeches, with a bit modification, over and over again.
Article Source:http://www.articlesbase.com/public-speaking-articles/how-to-speak-at-corporate-events-1717869.html
on Jan 13 in Uncategorized
In public speaking the term “prop” is a shortened version of the theatrical term “property,” a word used to describe any object handled or used by an actor in a performance. As a speaker you are a performer whether you believe it or not. You have an obligation to use whatever means necessary to get your message across to the audience.
I think of props as any physical item that is on stage with you. Your flipchart is a prop. Your lectern is a prop. Overhead projectors, pointers, notes, chairs, markers, pens, and other audio/visual aids are all forms of props. Conversely, props are a form of visual aid.
Why use props?
Props help warm up the audience when you do a public speaking engagement. They can be used as a substitute for notes. They help focus attention on the speaking points you are trying to make along with illustrating them for you. They make better connections than your words with the visually oriented members of your audience. They create interest, add variety, and make your points more memorable.
Props can be used pre-program to pass around in the audience in anticipation of the program. You see this at large arenas when beach balls and Frisbees are being tossed around in the crowd. I pass out snacks and/or custom-designed crossword puzzles about the group that I make on my computer. The puzzles make especially great icebreakers because the members of the group get together to help each other with the solutions.
Do you hate relying on notes? Props can be a substitute for written cheat sheets. To illustrate this in live seminars and television interviews I use three hats as an outline for a program. The first hat is a gag ball cap that has really long hair attached to it so that you look like a hippie when you wear it. The second hat is a black top hat. The third is a safari hat. Each hat prompts me to talk about a thoroughly rehearsed bit or chunk. Putting on the longhaired ball cap immediately reminds me to talk about when the company was young and aggressive. After that section I remove the ball cap (if you have a fun and playful audience, you could put it on an audience member’s head), then I put on the black top hat. The top hat prompts a section on the mature growth years of the company. I then put on the safari hat which kicks off a section on searching for new business. The whole talk is done without any notes at all. You only have to memorize your opening and closing and practice each of the sections independently as you learned in a previous issue.
Didn’t someone say a prop is worth a thousand words? Maybe that was a picture, but its just about the same thing. Many times a well selected prop will illustrate your point much better than you could ever do in words. It also focuses attention directly on the point you are trying to make because it is something novel that is occurring during the presentation. People can space out easily on your words, but a unique prop is hard to ignore. Also, the visually oriented people in your audience will perk up and get more value when you use props.
Memorability is another good reason to use props. People remember pictures far longer than words. That is why the treat public speakers that use stories try to use words to create images in your mind. They know the images will be remembered when the words are long forgotten. If you are not a great storyteller yet, you can use props to help create these pictures.
Types of props
There are many different kinds of props that can be used to your advantage in a public speech. Extra large or extra small props are funny. Noisemakers are funny. Even though you are attacking the sense of hearing, you are attacking it in a unique way that makes it memorable. Costumes and magic tricks make good props.
I have a friend who speaks on telephone skills. He uses a giant telephone receiver to make a point about the importance of phone skills. I used a clown prop to make the serious point that if we went through with this merger it would be like being in a thunderstorm with a clown umbrella (for those of you that do not know, a clown umbrella is only about 8 inches in diameter).
Noisemakers are fun. I recommended that a sales manager get one of those expressway revenge devices that makes machine gun, ray gun, and bomb noises when you press a button. If XYA company gets in our way, this is what will do to them (he pressed the machine gun button while holding the device near the microphone). He got his point across.
I have worn gorilla costumes, brought full-size mannequins on stage and kicked them around. I have done simple magic tricks and many other things to get my point across in a more memorable and interesting fashion.
You don’t necessarily have to do wild things to use props. A very creative friend of mine, Carolyn Long, was going to speak about the keys to creativity. She opened by holding up keys, then discarded them in favor of a combination lock. Her point was made.
Tips for using props
* Normally you should keep your special props hidden until you are ready to use them.
* Make sure the prop can be seen from all parts of the room.
* ALWAYS speak to the audience, not the prop (unless the prop is a puppet).
* Make sure the audience is focused on surprise props before you unleash the surprise. (If using a fake peanut can with pop out snakes, hold the can in full view for an extra second before you open it so the audience does not miss it).
Attention Speakers: Learn to make $5500 or more everytime you speak!
Tom Antion is a internationally recognized public speaker and
Internet marketer with over 2700 paid presentations to his credit.
Article Source:http://www.articlesbase.com/public-speaking-articles/public-speaking-props-1686256.html
on Jan 13 in Uncategorized
There is nothing I like better than an all female public speaking audience. All female audiences tend to laugh more easily and louder than all male audiences. All-male audiences are the toughest because the male ego gets in the way of laughter. They look around to see if anyone else is laughing before they laugh, and they won’t laugh as loud because they think they will look less powerful.
If you speak to an all-male audience it is more critical to bond and be “one of the guys” especially if you are a female speaker. I’m not being sexist here. I don’t believe in sexist language. I’m just giving you the thoughts to keep in mind if you are a female speaker and you want to be successful speaking in front of a general all-male audience. You must realize: not all males out there in the business world are as sensitive as me (send all big hugs to me in care of my publisher). If your all-male audience consists of a general public audience not from the same company or field, stick to sports, business, and money to best connect with them.
One of the hardest audiences to deal with consists of a group of executives from the same company when the CEO is present. If you say something funny, the executives will start to laugh, but they choke it off until they check to see if the CEO is laughing. If he or she is laughing, then they go ahead and laugh. This kind of audience will create timing nightmares for you. If you are the CEO and you are in the audience for a presentation, it is your obligation to laugh and at least act like you’re having a good time to “give permission” to everyone else to laugh. As a good public speaker, you can sometimes take it upon yourself to gently explain to the CEO how everyone will look to him or her for approval.
Audiences that consist of more than 50 percent women are good too because the presence of the females provides a good buffer and makes it OK for the men to laugh, since so many other people are laughing.
Learn to make a home run presentation everytime!
Tom Antion is a internationally recognized public speaker and
Internet marketer with over 2700 paid presentations to his credit.
Article Source:http://www.articlesbase.com/public-speaking-articles/public-speaking-the-differences-between-a-man-and-a-woman-in-the-audience-that-is-1686282.html
on Jan 12 in Uncategorized
Good public speaking should use attention gaining devices. Here is one that works every time: Virtually every speaking presentation I do, I find some excuse to get someone on stage with me. When an audience member is on stage, the rest of the audience is glued to the action for the following reasons:
1. They want to see what is going to happen to one of their own.
2. They are priming themselves to be up there.
3. They are worrying to death that they may be asked to be up there.
Reasons 1 and 2 are good and reason 3 is not so good. For 1 and 2 the mindset of the observing audience member is that, “I want to watch to see what my colleague or other audience member will do when they are on stage. No matter how exciting you are as a presenter, you cannot compete with the excitement generated by someone who is on stage who is not “supposed” to be on stage.
The other mindset is, “I BETTER watch what is going on in case I am asked to go up there.” This mindset is good too, because it forces the audience member to actually think about the point you are trying to make.
For number 3, you want to keep shy or sensitive audience members from withdrawing from your program altogether because of the fear that they may be asked to stand up in front of everyone. This chance of withdrawal is easily eliminated by the following statement:
In a moment I’m going to ask for some / a volunteer to come on stage with me. Don’t worry. No one will have to come up if they don’t want to.
If you have a high percentage of shy audience members, you will almost feel the breeze as they breath a sigh of relief.
Now we will take a look at what things you can do with them once you get them on stage. According to a study done at the University of Wichita, public recognition is one of the top motivators of people. If you claim to be a “motivational” public speaker of some sort, it might be a good idea for you to use your highly public profile while you are speaking to give out public recognition. I find out the good things that particular audience members have done during my extensive pre-program research.
Here are some ways to use the information you learn:
* Recognize a single audience member for a particular achievement, or for a period of high performance.
* Recognize a group of audience members for a particular achievement, or period of high performance.
While they are on-stage make a custom visual highlighting their achievement, or performance (If you use an overhead you can give it to the audience member or team after you show it. Do not forget to include your company name at the bottom of the visual. Many times these will be hung on the wall in the organization which will give you free publicity).
Another reason to get an audience member or group on stage is for some sort of demonstration. I do one where I’m demonstrating personal space across cultures. The person helping me gets a good laugh from the audience as we interact.
Try to have pre planned ad libs ready to go for many of the comments or questions you anticipate from the people on stage. You can also have someone on stage to assist you in writing on the flip chart, changing overheads, or to blow a horn when someone in the audience asks a good question. Use your imagination.
Whenever, someone is up there to assist you, make sure you give them some kind of prize. One of your products is usually good because it gives you a chance to mention it without using a hard sell. And just about always lead the audience in a round of applause for the helper as they return to their seat.
Attention Speakers: Learn to make $5500 or more everytime you speak!
Tom Antion is a internationally recognized public speaker and
Internet marketer with over 2700 paid presentations to his credit.
Article Source:http://www.articlesbase.com/public-speaking-articles/public-speaking-get-em-on-stage-1686291.html
on Jan 12 in Uncategorized
Memories are the most important part of the human life. Humans die & leave behind the life stories of their lives to their near & dear ones. And so, it is very important to save these precious life stories as much as possible, so that you can keep secured with them to scroll though them whenever the feel rises.
There are different life stories, bad & good. But the fact is you save good life stories so that you can access them easily when you feel like.
There are different ways in which different people store the life stories, out of which some are-
- Keeping snaps
- Keeping the scrap-books signed by the relatives & friends
- Keeping the video recordings of the loved ones
- Keeping the things related to the loved ones stored and many more
The fact is, how are all these methods safe enough to store life stories forever? Cannot these sources get destroyed with some or the reason like fire, or floods, etc.? All the ways mentioned above are absolutely perishable and can destroy the life stories with them easily.
For the solution of this problem, there are websites available online through which you can keep your precious life stories intact and absolutely safe. The functioning of this online solution can be seen as below:
- You can store life stories forever like autobiographies.
- You can store life stories forever in the language of your selection.
- You can store life stories forever as and when you want.
- You can add edit & store life stories forever.
- If preferred by you, you can keep the settings wherein you can let the others also read your stories, or just keep it intact to your profile.
- You can have access to your life stories whenever & wherever you want.
All these facilities help you to keep your very precious life stories very safely, and that too absolutely for free. The benefits that you can get to store your life stories forever can be seen as below:
- You can not just store your life stories forever, but can access them whenever you want or feel like.
- You can keep your life stories open to all, or can also keep it secret with you, which makes it easier to work out.
- This service, where you can store your life stories online, is absolutely for free, as there is not cost applicable in doing so.
Having your life stories absolutely safely with us is a very high privilege with these websites, as the value of the precious life stories is known very much. You can thus keep your life stories safe & sound, easily accessible & absolutely for free with us. The life stories are price-less and so do are the feelings of humans.
So, go ahead & safeguard your life stories online absolutely for FREE!
write your life story, autobiograpphy, remembrances, free family tree at formypost.com for future generations.write anything you want remembrances, free family tree, and save it forever with the heat touching love story
Article Source:http://www.articlesbase.com/public-speaking-articles/store-your-life-stories-forever-1707597.html
on Jan 12 in Uncategorized
RESEARCH YOUR AUDIENCE It amazes me how some speakers will show up for a speaking engagement and really not know anything about the audience they are speaking to. Many speakers just get lazy and feel that their message is so important that anyone would want to hear it. They couldn’t be more wrong. Your core message may be about the same for everyone, but knowing your audience will allow you to slant the information so that the audience feels it was prepared just for them. They will relate much better to the information and think much more highly of you for creating something specifically for them. Of course, in many cases you were only slanting your information, but I won’t tell if you won’t.
PRACTICE The only way to look polished while speaking is to practice. This is one skill you cannot delegate to anyone else. It is you that is on stage with the microphone and it is you who will look either great or terrible. You are sadly mistaken and egotistical if you think the PowerPoint slides that either you or someone else created will make you a dynamic speaker. There are specific techniques used to practice that don’t take much time and make you look extremely polished. One of these techniques is called bits. You practice a short piece of material over and over again. You don’t practice it word for word, but just talk your way through it. This way you won’t blank out when a distraction happens while you are on stage.
TAKE CARE OF HECKLERS The following is my famous asterisk technique; I use it to make sure hecklers don’t interrupt my presentation. I get people in the group to identify potential troublemakers BEFORE I get to the event. I phone these people and interview them to give them the attention they are craving. I then mention their names during the speech. This virtually eliminates the chance they will give me a hard time because I am praising one of their opinions. This works really well but don’t mention their names exclusively or the rest of the audience that knows these people are trouble may think that you are just as bad. Mention a wide variety of people in the audience. Just make sure the bad ones are included which normally keeps them at bay.
USE EMOTIONAL LANGUAGE Boring old facts rarely move people to action. Learning to use words that evoke emotions in people will make a much greater impact when you speak. There are many emotions you can trigger in the audience just by your choice of words. Happiness, anger, sadness, nostalgia are just a few. Knowing your purpose for being in front of the group helps you to pick which emotions you want to tap. When your purpose is known, choosing words to get the desired emotional response is much easier. For instance, if you wanted to take someone back to a childhood experience you might say, “Do you remember when someone did something bad at school and the teacher smacked the yardstick on her desk?” The word Phrase “smacked the yardstick” would evoke an emotional response that many adults can relate to. A younger group may not relate to this phrase since corporal punishment has all but disappeared from schools. You must pick the words that would mean something to your audience.
REVEAL YOURSELF Some people have trouble implementing this idea because they like to remain aloof and private. This will hurt their chances of making a good connection with people in the audience. You certainly don’t have to reveal your deepest darkest secrets when on stage, but you certainly could tell someone how much you like horses, or how you love to cook . . .anything that will give them a glimpse into the real you will give you a better chance of connecting with them and getting them to listen to you.
USE PROPS A prop is worth a thousand words. People can really anchor a thought in their minds when it is connected to an object that relates to the point you are trying to make. You could use large, small, funny or serious props. Always relate the prop to the point you are trying to make and make sure the audience can see it. Sometimes you’ll want to hide the prop so people don’t wonder what it is until you are ready to present it.
USE HUMOR Even Shakespeare used humor in the middle of the tragedies he wrote. Humor is a powerful and effective tool that gives the audience’s mind a chance to breath in the face of heavy material. It also makes you more likable and fun to listen to. Humor is also much more likely to make your information more memorable. You don’t have to be a stand up comedian to use humor in speeches and presentations, and you don’t have to tell jokes either. There are many ways to add humor that don’t require any skill at all. You can show funny visuals, tell stories, or read from books or periodicals. Just like with props, make sue your humor relates to the point you are trying to make and you will be much more successful. Each issue of “Great Speaking” has about 20 pieces of humor you can use during speeches.
MOVE ‘EM TO ACTION If you are going to bother taking up people’s time to speak to them, don’t you think it would be a good idea to get them to do something positive because of your presentation? Even if they do something negative, it’s still better than doing nothing because they will at least get a chance to learn something from their mistake. Regardless of the size of your ego, the reality is that you are there for them, not the other way around….I’m all for you building up your reputation, but if you go into your speech thinking it’s all for you, it will show and you probably won’t do as well as you would have had you concentrated on the needs of the audience more.
BRING SOLUTIONS One of the best ways to make sure the audience loves you is to bring solutions to their problems. If you have done a thorough job of researching your audience, you already know what their problems are. It’s your job to bring ideas for them to try. In modern day thinking this is what motivational speaking is all about. No longer is it good enough to get people all fired up where they are bouncing off the walls still having no plan to what they will do with this new found excitement and motivation. Modern professional motivational speakers bring solutions and a plan of action, which is in itself motivating to people.
PAY ATTENTION TO LOGISTICS All the best preparation, practice and audience research could be ruined if you forget to pay attention to all the details surrounding a presentation. You want to know what is happening before you speak, and what is happening after you speak. How are the people seated? Are they at round tables where half of them are facing away from you, or are there no tables at all? What kind of microphone is appropriate? How big is the screen in the room? Will the people be drinking alcohol? What is the lighting like? All these items and many more effect the overall effectiveness of a presentation. The same exact words delivered with significantly different logistics could be received in entirely different ways. You could even go from a fantastic evaluation to a bomb just because of the way people are seated. It’s up to you to know the differences and how they affect a presentation.
Learn to be the most entertaining speaker you can be…without powerpoint!
Tom Antion is a internationally recognized public speaker and
Internet marketer with over 2700 paid presentations to his credit.
Article Source:http://www.articlesbase.com/public-speaking-articles/how-to-be-a-great-speaker-without-using-powerpoint-1686312.html
on Jan 12 in Uncategorized
It never ceases to amaze me the number of people who are so concerned with their visual image, watching their weight, working out, donning the most recent style of clothing, and yet are totally in the dark when it comes to the sound of their speaking voice. If you are plagued with a voice that is nasal, whiny, high-pitched and thin, you are not doing justice to your visual image.
People recognize you by the sound of your voice. Unfortunately, how you think you sound and how you actually sound are two different ball games. When you leave a message on your voicemail and play it back, what does it sound like to you? Certainly, it is different than how you sound in your head. For many people, it is a shocking, unpleasant experience because what they hear is not recognizable: it is not how they hear themselves.
The truth, unfortunately, is that however unpleasant that voice may sound on your voicemail, answering machine, camcorder, or other type of recording equipment, it is the image you project vocally. It is how others recognize you.
What is that sound saying about you? If you find it embarrassing, how do think others perceive it?
A whiny, nasal voice in a male leaves the impression of a wimpy man because excessive nasality raises the pitch (highness or lowness of sound – not the volume which deals with loudness or softness) of the voice. A high-pitched voice in a man does not exude masculinity or sensuality whereas a voice similar to that of Vin Diesel, Sean Connery or George Clooney does.
The female voice that is high-pitched and nasal is irritating and, in the long run, a turn-off. Often, the strident female voice gives one the impression of a bimbo as well. When Hollywood wanted a sensual voice to portray Jessica Rabbit in the movie, Who Framed Roger Rabbit, they didn’t select Fran Drescher. Instead they chose Kathleen Turner.
You have a better voice inside. It is just a matter of finding your optimum or ‘real’ voice by allowing your chest cavity to power your sound. Most people are unfamiliar with this technique because most are using their other 4 resonators and not including their chest, the most powerful and largest of the 5 resonators. If, for example, your voice is characterized by excessive nasality, then your nose is your primary resonator.
When you find your ‘real’ voice, you will discover a voice that is richer, deeper, warmer, and much more sensual. And, you won’t be embarrassed hearing that fantastic voice on your voicemail to boot!
The Voice Lady Nancy Daniels offers private, corporate and group workshops in voice and presentation skills as well as Voicing It!, the only video training program on voice improvement. Visit Voice Dynamic and watch Nancy as she describes The Power of Your Speaking Voice.
Article Source:http://www.articlesbase.com/public-speaking-articles/think-your-whiny-nasal-voice-is-sexy-think-again-1701208.html
on Jan 11 in Uncategorized
These may sound like no brainers, but you’d be surprised. No matter how high-tech your business has become, there is no doubt you still have some non-electronic aspects of your company. These are things like your business cards, stickers, and work shirts, to name a few.
Check out your business cards first. These should be at the ready whenever possible. Make sure your website is listed on your card: this is a way for a possible customer to check you out on their own. A good tip is to have your website printed in a font that ensures all of the letters look like letters, rather than numbers. For example, “L” can resemble the number one very easily when typed in lowercase. Stick to fonts that clearly allow the eye to distinguish letters from numbers. Also have your website put on your stationary: it is much easier to check out a website than make a phone call these days.
If someone is calling your voicemail looking for a product, you had better have your website spelt out slowly, and clearly on there too. Not having your website on your voicemail will mean the loss of a sale. Our fast paced world has spoiled us and people want things not now, but five seconds ago. So if your website is not on your message, they will simply forget you, and move on to your competitor. Adding your web address to your voicemail will allow perspective customers to find out about your business while you are making other deals, or watching TV.
Stickers are inexpensive and a great way to catch someone’s eye when they are least expecting it. Every single package that leaves my office has a label with my web address on it. I even stick the little guys on my bills. Why not, who knows who will see it? I also put my picture on my shipping label. This is something that is not done often, so it helps me stand apart from the rest. I usually put a little bubble saying “Hi” to you personally, for the extra inch.
Another place to attach your web address to might be your promotional handouts. If you send out an annual flyer, or give away freebies, make sure you web information is on there. Some people do this with give away items like mouse pads, or mugs. These along with the packaging on every product you sell, should have your contact information via the web. If your company wears workshirts, or sponsors a softball team, for example, get your web address on there as well. If you produce it: brand it.
Lastly, if you call my office, and I speak to you on the phone, I can gaurentee I will mention that you should visit my website. This is a tactic that I swear by, because I firmly believe that if I can get you to my site, you will stay and look around for awhile. No matter what it is you are looking for, you are bound to stumble across something else. It’s like going to the grocery store for just one thing: you always come out with two.
Learn to market your speaking career on the Internet for big profits!
Tom Antion is a internationally recognized public speaker and
Internet marketer with over 2700 paid presentations to his credit.
Article Source:http://www.articlesbase.com/public-speaking-articles/connecting-your-offline-business-to-your-online-business-1686331.html
